It can be tricky. Growing pains. In the early days, you split the marketing jobs between the founders and got fantastic results. But now you are no longer a startup…. According to the ScaleUp Institute, […]
Tag: startups
Are we all tired of brand purpose now?
Is setting your business’ purpose a futile ride on a tired bandwagon? A self-indulgent waste of time? A shallow marketer’s hack for brand engagement? It’s 20 years since Cluetrain said ‘Companies attempting to “position” themselves […]
How to spot a good business idea
How do you know when you’ve got a business idea that will fly? Once upon a time we renamed an organisation I worked for. In the boardroom, the branding agency prepared us for the first […]