by Sarah G at F&G | Aug 18, 2020 | Disruptors, Events, Funnel Design, Growing pains, Growth services, Scaleup, Startup
Marketing mentoring helps Accelerators & Incubators develop their cohorts Our marketing mentoring is designed for accelerator and incubator programmes, and startups. It’s a hands-on mix of theory, coaching and support distilling all our thinking and services...
by Sarah G at F&G | Oct 8, 2019 | Growing pains, Scaleup
Photo by Austin Chan on Unsplash It can be tricky. Growing pains. In the early days, you split the marketing jobs between the founders and got fantastic results. But now you are no longer a startup…. According to the ScaleUp Institute,...
by Jane at F&G | Aug 6, 2019 | Building our business - startup lessons
Is setting your business’ purpose a futile ride on a tired bandwagon? A self-indulgent waste of time? A shallow marketer’s hack for brand engagement? It’s 20 years since Cluetrain said ‘Companies attempting to “position” themselves need to take a position....
by Jane at F&G | Jul 29, 2019 | Building our business - startup lessons
How do you know when you’ve got a business idea that will fly? Once upon a time we renamed an organisation I worked for. In the boardroom, the branding agency prepared us for the first round of potential names: ‘Even if you really love one name, don’t get too attached...
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