by Jane at F&G | Aug 6, 2019 | Building our business - startup lessons
Is setting your business’ purpose a futile ride on a tired bandwagon? A self-indulgent waste of time? A shallow marketer’s hack for brand engagement? It’s 20 years since Cluetrain said ‘Companies attempting to “position” themselves need to take a position....
by Jane at F&G | Jul 29, 2019 | Building our business - startup lessons
How do you know when you’ve got a business idea that will fly? Once upon a time we renamed an organisation I worked for. In the boardroom, the branding agency prepared us for the first round of potential names: ‘Even if you really love one name, don’t get too attached...
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