Is setting your business’ purpose a futile ride on a tired bandwagon? A self-indulgent waste of time? A shallow marketer’s hack for brand engagement? It’s 20 years since Cluetrain said ‘Companies attempting to “position” themselves […]
Tag: South West
How to spot a good business idea
How do you know when you’ve got a business idea that will fly? Once upon a time we renamed an organisation I worked for. In the boardroom, the branding agency prepared us for the first […]