It’s tempting to see the ‘Lightbulb Moment’ – a burst of unexpected clarity or insight into a problem we previously couldn’t solve – as a magical revelation that is visited upon us. Beyond our control, […]
Tag: #funnelmechanic
Funnel Design: what is the Consider stage in marketing?
Awareness – Consideration – Decision – Action What do we mean by ‘consideration’ in funnel design? This is the third piece in a series of posts deconstructing the elements of marketing funnel design“ Working on […]
Funnel Design: what is the awareness stage in marketing?
Awareness – Consideration – Decision – Action What do we mean by the awareness stage in funnel design? In this second piece in a series of posts deconstructing the elements of marketing funnel design we […]
Funnel Design: It’s You not Me
In this first piece in a series deconstructing the elements of marketing funnel design, we are going to explore the ideas behind the customer journey and it all starts with AIDA. Awareness (Attention) – Interest […]
Meet F&G at #BristolTechFest
We’re stoked to say F&G is taking part in Bristol Technology Festival (#BristolTechFest). It’s a week-long celebration of the inclusive, collaborative and varied ecosystem that is Bristol Tech. If you’re a business and/or marketing leader […]