by Jane at F&G | Jan 9, 2020 | Funnel Design, Scaleup
It’s tempting to see the ‘Lightbulb Moment’ – a burst of unexpected clarity or insight into a problem we previously couldn’t solve – as a magical revelation that is visited upon us. Beyond our control, welcome but unbidden. But we know really that the Lightbulb...
by Sarah G at F&G | Dec 11, 2019 | Funnel Design, Uncategorized
Awareness – Consideration – Decision – Action What do we mean by ‘consideration’ in funnel design? This is the third piece in a series of posts deconstructing the elements of marketing funnel design” Working on the consideration...
by Sarah G at F&G | Dec 4, 2019 | Funnel Design
Awareness – Consideration – Decision – Action What do we mean by the awareness stage in funnel design? In this second piece in a series of posts deconstructing the elements of marketing funnel design we explore how to nail the awareness stage. We ran...
by Sarah G at F&G | Nov 27, 2019 | Uncategorized
In this first piece in a series deconstructing the elements of marketing funnel design, we are going to explore the ideas behind the customer journey and it all starts with AIDA. Awareness (Attention) – Interest (Consideration) – Desire (Decision) –...
by Jane at F&G | Oct 3, 2019 | Events
We’re stoked to say F&G is taking part in Bristol Technology Festival (#BristolTechFest). It’s a week-long celebration of the inclusive, collaborative and varied ecosystem that is Bristol Tech. If you’re a business and/or marketing leader looking for inspiration...
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