Are we all tired of brand purpose now?

Is setting your business’ purpose a futile ride on a tired bandwagon? A self-indulgent waste of time? A shallow marketer’s hack for brand engagement? It’s 20 years since Cluetrain said … Continue reading Are we all tired of brand purpose now?

How to spot a good business idea

How do you know when you’ve got a business idea that will fly? Once upon a time we renamed an organisation I worked for. In the boardroom, the branding agency … Continue reading How to spot a good business idea