What Shape Is Ferrari’s Funnel? A B2C Marketing Funnel Case Study

What Shape Is Ferrari’s Funnel? A B2C Marketing Funnel Case Study

Iconic Italian supercar brand Ferrari has wide appeal at the top, but it’s a long and narrow funnel and very few convert. 2019 was a record year for Ferrari. It had a target to ship 10K cars. It launched five new products. Plus a handful of limited editions costing...