What Shape is the Screwfix funnel? A B2B and B2C Marketing Funnel Case Study

What Shape is the Screwfix funnel? A B2B and B2C Marketing Funnel Case Study

Trade Tools And Hardware Retailer Screwfix’s funnel is wide and shallow. It makes its money by transactional sales at volume. In 2016 it was selling more than 24,000 products, many of them relatively low cost items. It sells to the trade – owner/operators...