How Maersk Uses Buyer Personas And Emotion For Effective Brand Awareness – An Emotion in B2B Marketing Case Study

How Maersk Uses Buyer Personas And Emotion For Effective Brand Awareness – An Emotion in B2B Marketing Case Study

In August 2019 the FT summed up its analysis of integrated container logistics company Maersk’s latest TV ad with the line: “we are not enlightened enough to understand what this all has to do with global logistics”, thereby revealing its wholesale missing of the...