Resources
Feel free to make use of our templates. These have been designed for marketeers and business owners following our (many) collective years of experience. Tried and tested and developed to perfection. You can thank us later.
Planning Templates
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What? Buyer Persona and content plan template Why? To plan your buyer personas and their content plan Format: Word & PDF |
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What? Message house and elevator pitch template Why? To work through your elevator pitch and key messages that form the cornerstone of all your content Format: Word & PDF |
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Buyer Persona and Content Plan Examples
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What? An example of a fully fleshed out buyer persona with content plan – meet FD Frank! Why? To give you a benchmark and inspiration Format: PDF |
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What? An example of a fully fleshed out buyer persona with content plan – meet System Susie! Why? To give you a benchmark and inspiration Format: PDF
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B2B and B2C Funnel Shape Case Studies
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What? B2B and B2C marketing Funnel Case Study – Screwfix Format: PDF |
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What? B2C marketing Funnel Case Study – Ferrari Format: PDF |
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What? B2B marketing Funnel Case Study – Zuora Format: PDF |
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What? B2B and B2C marketing Funnel Case Study – Coconut Format: PDF |
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