Resources

Feel free to make use of our templates. These have been designed for marketeers and business owners following our (many) collective years of experience.  Tried and tested and developed to perfection.  You can thank us later.

Planning Templates

What? Buyer Persona and content plan template

Why? To plan your buyer personas and their content plan

Format:  Word & PDF

What? Message house and elevator pitch template

Why?  To work through your elevator pitch and key messages that form the cornerstone of all your content

Format:  Word & PDF

Buyer Persona and Content Plan Examples

 

What?  An example of a fully fleshed out buyer persona with content plan – meet FD Frank!

Why?  To give you a benchmark and inspiration

Format: PDF

What?  An example of a fully fleshed out buyer persona with content plan – meet System Susie!

Why?  To give you a benchmark and inspiration

Format: PDF

 

B2B and B2C Funnel Shape Case Studies

What?  B2B and B2C marketing Funnel Case Study – Screwfix

Format: PDF

 

What?  B2C marketing Funnel Case Study – Ferrari

Format: PDF

What?  B2B marketing Funnel Case Study – Zuora

Format: PDF

What?  B2B and B2C marketing Funnel Case Study – Coconut

Format: PDF