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This is our blog, full of ideas and inspiration
Welcome to the F&G Funnel Mechanics blog. We write inspirational articles to help you on your business and marketing journey. Get in touch with us to discuss our tailored packages, including lead generation services.
Are you getting ROI from your marketing automation?
What is marketing automation? Fundamentally, it’s the process of using technology to streamline, automate and measure marketing tasks. Deployed right it takes care of repetitive tasks so that marketers can focus on more strategic activities. More, marketing...
Discover the big painful truth about successful lead generation
As one of the UK’s favourite lead generation companies, whose expert founders have 25 years of experience under our belts, we have worked through our fair share of recessions and challenging times and lived to tell the lead generation tale. What have we learned? ...
Our marketing mentoring helps Startups & Accelerators succeed
Marketing mentoring helps Accelerators & Incubators develop their cohortsOur marketing mentoring is designed for accelerator and incubator programmes, and startups. It's a hands-on mix of theory, coaching and support distilling all our thinking and services into a...
Seven guiding principles for hacking lead generation
If there’s one truth in marketing, it’s this: if there aren’t enough of the right prospects entering the top of the funnel, there won’t be enough of the right customers coming out of the bottom. Lead generation is key. According to Marketo, in its 2018 State of...
How to optimise your growth engine – our new tech and data consulting offer
In an uncertain world, and with a recession to survive, it has never been more important to understand what growth engine is driving your business. And to build measurable strategies to optimise and accelerate that engine’s performance. Marketers are all chasing...
The UK’s favourite lead generation agency: one year on
Celebrating our birthday with new data and tech offers and a fresh, new look At F&G Funnel Mechanics this month, we are celebrating our first anniversary. So let’s just take a moment to celebrate all the 2019 start ups which will have shared with us the...
Three surprising things that make your marketing fail
We talked to digital transformation specialist, Simon Swan, about his lightbulb moments and he shared with us why he thinks your marketing will fail. The three things are: Ego is getting in the way The marketing strategy is disconnected from the rest of the...
Making the case for responsible marketing
Earlier this year, we interviewed CEO of Tapmydata, Gilbert Hill for our #LightbulbMoments series. For us, lightbulb moments are the output of a mix of experience, knowledge, creativity, individual and collaborative application. That stuff takes time, so this series...
Back to Basics
It is now time to get back to basics with your business and your marketing fundamentals; F&G are here to help with some ideas and free content planning resources.