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Welcome to the F&G Funnel Mechanics blog. We write inspirational articles to help you on your business and marketing journey. Get in touch with us to discuss our tailored packages, including lead generation services.
Why are we changing our name to Difference Engine?
First of all, we’re growing. We have four directors now. It was important that we had a name that included them all, and that they all had a hand in choosing. Once we’d decided to change, we went back to our own basics to inspire our search for a new name. We looked...
What makes a business progressive?
As every start up knows, where you set off is rarely where you find yourself, a little down the line. When we started out one of the things we grappled with was who our customers would be. We began with the goal of working with companies that ‘do good’. But what does...
History of Computing Machines – Part I
If you don't know where you've been, how do you know where you're going? A love of tech is one of the things that binds our team so I wanted to delve into it. In these two posts, I'm going to attempt to whizz you through 6,000 years of computing history. Computing...
What’s in a Company Name? Why is the name of a company or product so important?
Naming a business or product is never easy, there are so many things to be considered. And it doesn’t always come easily. Some may say it’s the difference between success and failure – the choice in name can make or break a business. No pressure then.
Why don’t we offset toxic people issues like we offset carbon?
We’re doing some brand messaging work with a renewable energy company at the moment. So we've been pondering ethical business. As the Bloomberg chart shows, we’re witnessing a boom in sustainable investing. But to quote an executive we’ve been working with this isn’t...
Why newsletters need to die a violent death
Let's get stuck in...Insert clickbait subhead here (sic)You know that blogpost format: “X is dead! Kill X!’? Your blood runs cold. It suckers you in and then the piece goes: “Oh ok, only bad X is dead. X is ok really, in fact it’s what we do for a living”? I’m as...
How digital adoption took a quantum leap and what this means for due diligence
Since early 20202, digital transformation has touched every business regardless of sector. In this article, we explore what role this latest evolution of digital adoption is having on due diligence practices and why it is so important.
Is ‘Disruption’ Finally Dead?
‘Disruption’ might finally be dead – as a business term at least. It’s had a terrific run and, let’s be honest, outstayed its welcome. There’s a new kid on the block…..
From absurdity to reason – time for digital due diligence to come of age
In the face of financial markets hype we've never needed digital due diligence more. It’s time to reverse our economic handcart out of a pandemic-induced Hades. The rallying call is the same after every market shock, said Stephen Welton, BGF Executive Chair, speaking...