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This is our blog, full of ideas and inspiration
Welcome to the F&G Funnel Mechanics blog. We write inspirational articles to help you on your business and marketing journey. Get in touch with us to discuss our tailored packages, including lead generation services.
What’s in a Company Name? Why is the name of a company or product so important?
Naming a business or product is never easy, there are so many things to be considered. And it doesn’t always come easily. Some may say it’s the difference between success and failure – the choice in name can make or break a business. No pressure then.
Why don’t we offset toxic people issues like we offset carbon?
We’re doing some brand messaging work with a renewable energy company at the moment. So we've been pondering ethical business. As the Bloomberg chart shows, we’re witnessing a boom in sustainable investing. But to quote an executive we’ve been working with this isn’t...
Why newsletters need to die a violent death
Let's get stuck in...Insert clickbait subhead here (sic)You know that blogpost format: “X is dead! Kill X!’? Your blood runs cold. It suckers you in and then the piece goes: “Oh ok, only bad X is dead. X is ok really, in fact it’s what we do for a living”? I’m as...
How digital adoption took a quantum leap and what this means for due diligence
Since early 20202, digital transformation has touched every business regardless of sector. In this article, we explore what role this latest evolution of digital adoption is having on due diligence practices and why it is so important.
Is ‘Disruption’ Finally Dead?
‘Disruption’ might finally be dead – as a business term at least. It’s had a terrific run and, let’s be honest, outstayed its welcome. There’s a new kid on the block…..
From absurdity to reason – time for digital due diligence to come of age
In the face of financial markets hype we've never needed digital due diligence more. It’s time to reverse our economic handcart out of a pandemic-induced Hades. The rallying call is the same after every market shock, said Stephen Welton, BGF Executive Chair, speaking...
It’s Spring and we’re growing
Marketing and business growth agency F&G Funnel Mechanics is growing, with new client wins and a new director hire in April 2021. Geovation, the start up accelerator backed by Ordnance Survey (OS) and HM Land Registry, has appointed F&G Funnel Mechanics to run...
What the effin’ gee are they on about now?
Our new digital due diligence product featured in our newsletter today demonstrating that swearing works in b2b demand generation
Marketing mentoring helps Geovation’s startups grow
The Funnel Mechanics team was always flexible with our founders, making sure to fit the Academy sessions around their plans. This is really important in an Accelerator programme, especially when working with really early stage startups. The reason I came back to...