F & G Funnel Mechanics https://wearefandg.com Thu, 15 Apr 2021 12:43:35 +0000 en-GB hourly 1 https://wordpress.org/?v=5.7.1 https://i0.wp.com/wearefandg.com/wp-content/uploads/2021/04/cropped-210407_F__G_Favicon.png?fit=32%2C32&ssl=1 F & G Funnel Mechanics https://wearefandg.com 32 32 179832549 What the effin’ gee are they on about now? https://wearefandg.com/2021/04/15/what-the-effin-gee-are-they-on-about-now https://wearefandg.com/2021/04/15/what-the-effin-gee-are-they-on-about-now#respond Thu, 15 Apr 2021 12:43:33 +0000 https://wearefandg.com/?p=13224 Our new digital due diligence product featured in our newsletter today demonstrating that swearing works in b2b demand generation

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If, like us, you have no time for obfuscation and love a spot of verbal profanation, this will be right up your alley.

We effin’ love funnels and swearing, and so does Mark Ritson.   So we enjoyed his recent webinar on the all-time top ten examples of marketing bullsh*t.

Spoiler alert – in at number 6 on the Marketing BS Index was Sinek’s ‘Ask Why’.

We say marketing strategy should start with purpose, so that one hurt. We’re not slavish Ritsonites but it prompted some thinking – should we jettison purpose? 

Ritson said:

“There’s sh*tloads of companies doing the wrong thing and making a lot of cash. And there’s a lot of companies doing the right thing and making no money at all. This belief that there’s some causality between these two things is nonsensical. We should do the right thing, because it’s the right thing.”

And:

“Purpose is a form of positioning. And like any positioning, if you’re going to position a brand, you have to pass the three C’s: Does my customer want it? Can I deliver on it? And can I do it better or different than the competition? … But … the reason why the Golden Circle and ‘ask why’ is bullsh*t, is because it makes brands think they’re more important than they are. Brands are portrayed here as big things where people care about the purpose of the company. And that’s more often than not, not the case. Brands are little things that customers don’t give a f*ck about.”

Mark Ritson

We kinda agree. You don’t need purpose to survive. You can be evil and profitable. But why not at least TRY to be good? Plus, maybe being the best you can in your line of business, solving customer problems and creating jobs is purpose enough. People are increasingly keen to see that the companies they buy from do the right thing. There’s enough harm caused by corporates in the world. 

Even if convenience sometimes trumps ethics.

Speaking of which, if we haven’t upset you yet with the swearing, how about some underpants?

Richard DeDominici is a performance artist. He visited the Stock Exchange in his underpants to mark Deliveroo’s over-hyped and over-valued IPO. He wanted to call attention to Deliveroo’s employment practices. Like forcing its drivers to buy their own uniforms.

Talking of hype, here’s something to look forward to.

The much anticipated documentary “WeWork:  Or The Making and Breaking of a $47 Billion Unicorn” will be worth a watch when it comes to the UK.  It’s the story of the overinflated valuation of tech unicorn WeWork and its charismatic cult like leader – Adam Neumann. Another spin on the tale of greed and extraordinary hype and another entry in Ritson’s BS list.  Check out a good review here.

Over-hyped is a good phrase for the investment atmosphere right now. Everyone is speculating that we’re heading into a bubble. The more they speculate, the more excited everyone gets. That’s how it goes. Everybody knows.

So when you’re navigating the hype and hysteria of a bubble, how do you keep your head and find the right path to growth?

Our new digital due diligence tool D3 helps. It delivers real world validation of digital markets and marketing opportunities to guide investment decisions.

D3:

  • validates your target’s ideal customer profiles (ICP)
  • sizes the addressable online market
  • and calculates cost and speed of ICP acquisition

The go-to-market opportunities we reveal inform audience targeting, engagement strategies and KPI setting.

D3 complements traditional commercial due diligence services. It delivers real behavioural evidence to inform and ground investment decisions. An essential guiding tool in the febrile atmosphere of bubble hype. Let us know if you’d like to hear more.

And finally, like you needed convincing, here’s Stephen Fry on why swearing is so cloffing great (sic) 

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Marketing mentoring helps Geovation’s startups grow https://wearefandg.com/2021/03/17/client-spotlight-geovation Wed, 17 Mar 2021 11:37:58 +0000 https://wearefandg.com/?p=13019 The post Marketing mentoring helps Geovation’s startups grow appeared first on F & G Funnel Mechanics.

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The Funnel Mechanics team was always flexible with our founders, making sure to fit the Academy sessions around their plans. This is really important in an Accelerator programme, especially when working with really early stage startups.  The reason I came back to F&G Funnel Mechanics to help support our next cohort of founders is because we have a good partnership, they’re very professional and we really enjoy ourselves.

Valentina Podda

Accelerator Programme Manager, Geovation

About Geovation

Geovation is a community of location-data, geotech and proptech collaborators looking to make positive change happen by harnessing the power of data and technology. An Ordnance Survey (OS) initiative, in association with HM Land Registry, Geovation is supported by leading organisations from across the geospatial industry. 

Geovation needed to expand the way it supported its cohort of companies in developing their marketing knowledge. With deep experience of managing the startups, they had identified a gap in the founders’ access to suitable business development and marketing insight.  We designed the Geovation Marketing Academy which is delivered through a series of interactive webinar sessions covering a range of marketing disciplines and principles followed by 121s with each founder.  Each session was designed to deliver a blend of bitesize thought starters and resources, targeted to the challenges unique to startup, providing insight into marketing for growth.  The 121s ensured that the founders were able to discuss and brainstorm their very specific marketing queries.

    I worked with F&G Funnel Mechanics to design the Geovation marketing series of workshops to boost this aspect of the programme starting from the Spring 2020.  F&G is a very helpful team to work with and they’re very nice and fun to work with. Our founders were really happy that we’ve partnered with F&G – as they’re skilled and experienced.  

    Valentina Podda

    Accelerator Programme Manager, Geovation

    Working closely with the Accelerator Programme Manager, we designed the Markeing Academy with the aim of developing the founders’ marketing theory giving them practical examples to take into their own business.  We deliver the initial learnings ina group setting which are then followed by one to one coaching style sessions.  This gives the founders a chance to focus on particular business challenges they are dealing with.  Each company will work through different challenges in this early stage of business life.  We have helped Geovation’s startups develop content strategy, optimise performance marketing for customer acquisition, developed company missions and Crowdfunder campaign; develop investor pitch presentations, develop customer research outreach and develop lead generation strategy and campaign tactics.

    Each business is unique, their industry sector knowledge and business skills vary from founder to founder.  The Geovation Marketing Academy gives them the requisite marketing skills to build a successful business and the best chance of success.

    Thank you very much for the help throughout Geovation. I thought the three of you were quite intimidating at the beginning but that is only a complement to the overwhelming competence. I think it was brilliant how you were able to mould tailor made advice to my business in the 121 especially since I’m much earlier stage than the level you seemed to pitch at during the general presentations.”

    So again, thank you all, I’ve learned a lot from your approach and gained more confidence along the way as well.

    Iris Kramer

    Founder, ArchAI

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    Celebrating a rising tide of women https://wearefandg.com/2021/03/08/celebrating-a-rising-tide-of-women Mon, 08 Mar 2021 11:47:58 +0000 https://wearefandg.com/?p=12999 The post Celebrating a rising tide of women appeared first on F & G Funnel Mechanics.

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    This International Women’s Day we’re celebrating some fantastic women who’ve supported, challenged, encouraged and inspired us three female founders at F&G. We’ve been lucky enough to work with and for some formidable women. It’s impossible to name them all, so the three of us chose three women each who deserve a big-up today.

    Give them a follow – you’ll soon love them as much as we do.

    Katy Howell – sharp as a tack, creative, boundless energy. A true entrepreneur and a relationship building queen. She’s all about social.

    Catherine Crump – passion and fairness, a committed leader with vision who can nail strategy and also deliver with excellence. She’s all about foresight and future proofing

    Helen Trim – thinking big and delivering at scale, challenging ideas and people to be their best. She’s all about data driven marketing and empowering others

    Tunde Hinton – entrepreneurial and a networking whizz, championing diversity in leadership in the housing sector 

    Hela Wozniak – creative, hilarious and an ace connector

    Lydia Dumont – events expert extraordinaire, fun, fearless and the epitome of strong sisterhood

    Ciara Eastell – deep credibility in business transformation – proof that empathetic leadership delivers

    Genevieve Leveille – groundbreaking blockchain in agriculture founder and STEM leader

    Jessica Figueras – industry and charity leader, curious, mixing intellect with kickass getting shiz done

    Finally, Lyssa-Fêe Crump, a self titled GIIF obsessed marketing badass whose piece celebrating the women rocking the business world in Cornwall inspired this post.

    Hit these amazing women up with a follow if you want to broaden your horizons. Also check out Katy’s awesome post on finding the courage to challenge which lists a ton of networks and groups that support women.

    This International Women’s Day we’ve loved thinking about all the women that have inspired us – thanks to you all – we salute you.

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    What is lead generation? https://wearefandg.com/2021/03/02/what-is-lead-generation Tue, 02 Mar 2021 13:28:57 +0000 https://wearefandg.com/?p=12921 The post What is lead generation? appeared first on F & G Funnel Mechanics.

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    Marketing is awash with jargon and terms used interchangeably. Our goal with this article is to clarify some of those grey areas. We’ll look at some key questions such as: what is lead generation? What’s the difference between demand generation and lead generation? Where does lead generation fit in the marketing funnel? What about lead generation versus nurturing? And what about measuring lead generation – what key metrics should you be tracking? What are some core lead generation processes, tactics and tools?

    Lead generation versus demand generation

    The goal of marketing is to stimulate interest in and create business for a brand or organisation. 

    The funnel is a useful model here. It’s not perfect but it helps us understand the customer journey towards a purchase and the strategies and tactics we can use as marketers to make that journey a productive one for brands and buyers.

    For brands, marketing ‘starts’ with demand generation: securing attention and building appeal broadly amongst core customer segments. This activity takes place at the top of the funnel – or the awareness stage. It is literally about encouraging demand for your product and service: brand and reputation building. It’s measured by things like traffic, search results, cost per click, audience growth etc. 

    Being famous is great, but as business performance metrics go, that can be vanity. Converting that awareness into sales, that is sanity.

    We asked a senior marketeer client what their goal is.

    They said: “What we care about – as a joint sales and marketing team – is pipeline. And building new pipelines… that’s the thing that keeps me awake at night: making sure we’ve got enough pipeline pouring in the top so that sales can hit their targets.” Senior VP of Global Marketing, US enterprise software firm.

    Lead generation is about converting interest into action

    Enter lead generation. It’s a subset of demand generation: it is still about creating demand, but in lead generation there is now a mission to convert. 

    Lead generation is about taking that brand awareness and converting it into action: 

    – For a customer that action might be an initial engagement with a brand: following and liking its content, signing up to hear more. This is the acquisition stage of the funnel. It’s measured by things like traffic, mentions, cost of acquisition, open rate etc

    – Or the customer might go straight to a business outcome – a sale or subscription. This is the activation stage of the funnel and essential metrics at this stage include: numbers of signups, completed onboarding processes, usages of the service etc

    For fast moving B2C brands it can be a swift move from awareness to activation. For more complex or high value, and often B2B, sales the path from awareness to activation can be long and circuitous. 

     

    What are some key lead generation tools for inbound and outbound marketing?

    Our approach to lead generation is customer-centric. It’s about attracting customers by developing content and experiences tailored to them.

    A simple inbound lead generation approach is to create a piece of content called a ‘lead magnet’, which we offer to prospects to download as a tool to capture contact details and permission to market. This can be supported by digital advertising to put the content in front of new audiences.

    Or we might use a tailored outbound approach, creating personalised campaigns that use content-pieces as hooks to move a relationship on, supporting social selling and account based marketing programmes.

    Lead generation versus lead nurture

    We know this when we look at different funnel shapes – the number of touchpoints it takes to convert and the length of time to convert vary significantly from industry to industry, between brands, categories, products, price points etc. Google recently did some research into this to understand better the complex decision making process that customers go through – or what it calls the “messy middle”.

    This goes some way to explain why the funnel is not a perfect metaphor. But to continue with our model, for the purposes of this article, the next phase after generating a lead, is lead nurture. 

    Lead nurturing is the process of building and strengthening the relationship with a prospect. It’s about ensuring prospects have the information and engagement they need, appropriate to where they are in the purchase journey. The goal is to support and encourage leads from one funnel stage to the next, towards purchase.

    Lead nurturing takes place through the acquisition and activation stages of the funnel (and arguably beyond, but that’s for another article). As such in addition to the metrics we’ve referred to already, we have a new set of KPIs to help us manage lead nurture. 

    As a prospect moves through the funnel we can build intel about how likely they are to convert. The more data we have on prospects, the better we are able to qualify or ‘score’ leads. Lead scoring models are built on a range of inputs such as customer demographics, firmographics, interaction and engagement information, plus sales and service data. The model defines what a ‘good lead’ looks like at different stages of the funnel and the data/activity that’s required from the customer to move from prospect to marketing qualified lead (MQL) to sales qualified lead (SQL).

    Lead nurture tools

    Retargeting or remarketing is a core lead nurture tactic – a performance marketing tool that allows us to remind customers of their activities on a website if they leave without purchasing/converting. 

    Email marketing is another great nurture tool. Once a customer signs up and gives permission to be marketed to, email is a useful way to keep in touch and stay front of mind.

    Nurture tools need to be used intelligently to be effective. As a rule of thumb we recommend that the mission is to seek permission, be useful and add value – if you want to see conversion success.

    Lead generation is all about the pipeline…

    Back to our marketing VP: “The way it works is this, demand gen creates some awareness and we drive some leads. Then the sales development reps team call the leads trying to find projects. At that stage they’re converted to opportunities, and the sales team take those all the way through to closed won… And it works, we know the results we’re getting… because I’ve got my data scientists on board. I can track the results of a PPC ad all the way through to closed won. It’s not a perfect science, but it’s pretty close. And most people can’t do that… But it’s pipeline, that’s what keeps me awake at night.”

    So to sum up, lead generation is the link between sales and marketing, the discipline that ensures the marketing team is focused on its contribution to the bottom line.

    We can help you….

    The F&G Funnel Mechanics lead generation service is about helping you identify and build relevant addressable audiences, nurture leads and deliver opportunities into your business. We’re not one-size-fits all. We start from insight – into what makes you unique, and which customers you uniquely serve. And we build creative content-led campaigns that fit with your business objectives. We’re technology and discipline agnostic, so we find the approach that’s right for you. With that foundation right, the drivers for successful lead generation are managed experimentation and regular, consistent effort to ensure your efforts are better targeted and the benefits grow over time.

    We’ll help you grow your on-target prospect base and deliver more leads to your business with ongoing programmes that convert awareness to acquisition.

    We’ve built content strategies founded on target customer insight and addressing core pain-points to fuel inbound and outbound marketing programmes for a range of clients. Helping them build valuable pipeline through many sectors including financial services, construction, media and FMCG. 

    To hear more, book an Ideas in Action webcall with us. It’s a short session of creative consultancy designed to inspire fresh thinking for your lead generation campaign. No charge, just free ideas. Drop us a line to get involved.

     

    Book your

    FREE

    Ideas in Action

    webcall here

     

     

    7 + 2 =

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    Supercharge your business purpose with these three rules https://wearefandg.com/2021/02/17/3-rules-to-live-by-if-you-want-to-supercharge-your-business-purpose Wed, 17 Feb 2021 11:33:26 +0000 https://wearefandg.com/?p=12783 The post Supercharge your business purpose with these three rules appeared first on F & G Funnel Mechanics.

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    We are in the business of designing marketing funnels that help businesses grow.  In this article we are going to explore why you should keep your purpose front and centre, and give you 3 tips for supercharging your business purpose whether you are a start-up or an established business.

    There are 3 building blocks that are essential elements of marketing strategy that will drive growth for your business:

    1. Business purpose

    2. Buyer personas 

    3. Content strategy

    At the heart of each building block is real evidence:  knowing why your company exists, who your customers are, what problem you are solving – and designing an effective and valuable content strategy on the back of all that.

    The three building blocks of funnel design: purpose, buyer personas and content planning

    The three building blocks of successful marketing strategy

    Rule 1: Know why business purpose is so important

    In our experience, the first problem marketers run into with funnel design is that their brand’s purpose is not clear. We’re not unrealistic. We’re not suggesting that every brand needs to have a higher esoteric mission (although these are great!). But every business should know and be able to articulate who they are, what specific problems they solve and what makes them unique.

    One of the key elements of customer driven marketing strategy is a clear brand purpose

    Purpose is the rallying call that will set your direction, inspire your staff, ensure you’re focused on customer value, and drive performance.

    This will only work if you can communicate it consistently in a way that your audience understands – be that customers, employees, partners, investors, stakeholders or influencers.

    And to do that it’s essential that you build a messaging architecture that can guide you when you need to explain your business and your proposition.

    Rule 2: Be your authentic self

    Sounds cheesy but it has never been more true.  Now is the age of authenticity and if you can hitch your purpose wagon to a higher mission, all the better.  B corps are an excellent example of this.  Started in 2007, certified B corporations are businesses that look at using their power to address social and environmental issues.

    B corps demonstrate that you can (and must?) put your higher purpose before profit.

    Rule 3:  Be consistent

    To recap, your business purpose is the rallying call that will set your direction, inspire your staff, ensure you’re focused on customer value, and drive performance.

    But it can only work if you can communicate it consistently in a way that your audience understands – be that customers, employees, partners, investors, stakeholders or influencers. 

    And to do that it is essential that you build a messaging architecture that can guide you when you need to explain your business and your proposition.  We’re going to share with you two really useful templates that will help you capture who you are, what you do, what’s unique, what your key messages are, and credibility points to validate your position. 

    You can download them both here
    >>>>F&G Blank Message House & Elevator Pitch Template.

    Examples of companies with their purpose front and centre

    And finally, to give you some inspiration, we asked some of the F&G Funnel Mechanics team who came to mind as companies with a powerful and effective purpose.  Have a read and see what you think – are they strong and successful?

    How could they be improved?

    1.  Microsoft  “to empower every person and every organization on the planet to achieve more.”

    2.  Lush “To make our products by hand with only vegetarian ingredients and little-to-no preservatives.”

    3.  Innocent  “We’re here to make it easy for people to do themselves some good (whilst making it taste nice too)”

    4.  Salesforce  “To help our customers transform themselves into customer companies by empowering them to connect with their customers in entirely new ways. To deliver our customers a carbon neutral cloud we went even further offsetting emissions throughout our data center supply chain.”

    5.  Apple  “To empower creative exploration and self-expression.”

    6.  Smol “We believe it’s the little things that make a big difference. High performance, eco-friendly cleaning products conveniently delivered to your home at the best price, guaranteed.”

    7.  Girls Who Grind Coffee  “To empower women throughout the coffee industry – from the women who grow the coffee, to the importers, to women who enjoy drinking it.”

    8.  Oddbox   “To rescue odd and surplus food in order to reduce food waste and foster conscious consumerism.”

    9.  John Lewis & Partners “The Partnership’s ultimate purpose is the happiness​ of all its members, through their ​worthwhile and satisfying employment​ in a ​successful​ business. Because the Partnership is owned in Trust for its members, they share the ​responsibilities​ of ownership as well as its ​rewards​ – ​profit, knowledge and power.”

    10.  Beam  “Giving homeless people a career, pride and true independence.”

    We explore the other key elements of developing your marketing funnel for growth in another article here.  Understanding business purpose is a huge topic.  We recommend you getting (re) acquainted with Simon Sinek’s ‘Find Your Why’.

    Otherwise let’s talk.

     

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    5 things to put a rocket up your business growth this month https://wearefandg.com/2021/01/14/5-things-to-put-a-rocket-up-your-business-growth-this-month Thu, 14 Jan 2021 17:25:53 +0000 https://wearefandg.com/?p=12814 The post 5 things to put a rocket up your business growth this month appeared first on F & G Funnel Mechanics.

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    Boom!  We’ve landed on Planet 2021 – how is everyone doing out there?  What a welcoming first week back at work it has been we must say.  Here at F&G we are back to the business of engineering marketing funnels for growth whilst having a right old rollicking time homeschooling and arguing over who is hogging the bandwidth.  Corporate life at its finest.

    Riding into 2021 like....

    We have five things up our sleeve this January to help you focus your marketing efforts: three events and some expert insight. An online workshop in partnership with Huddle where we are looking at the first building block of marketing strategy – Purpose!  We have not one but two events in the diary supporting Devon based businesses – the first one virtual and the second one face to face (fingers crossed).  And finally, some great pointers on what to include in your next marketing report and the answer to a tongue twister…does it pay to play paid in your digital marketing strategy for start ups.

    ONE: Calling Devon’s entrepreneurs and business owners - a free online business growth workshop 19.01.21

    When we launched in 2019 we set out with a mission to help entrepreneurs in the South West excel and grow their businesses. We are excited to hold our first online workshop for Devon businesses on 19th January at 10 am. Join us for a fun, practical and interactive session in marketing funnel design that will get you thinking and inspire fresh ideas for your marketing strategy. 

    Book here

    TWO: Why purpose is core to marketing success: the unique what, how, who and why of what you do - a free online workshop in conjunction with Huddle Hammersmith 20.01.21

    Book your place in our virtual workshop hosted on 20th January to dig deeper into the first building block of successful marketing strategy.  We’ll help you look at the core elements of designing a marketing funnel for your business that will drive growth – with particular emphasis on your purpose and what makes you unique.

    Book here

    THREE: Brainstorming for business growth tailored to your business - Walking Workshops in Exeter 25.02.21

    We are very much looking forward to meeting Devon’s entrepreneurs and business owners at our accessible-for-all Ideas in Action Walking Workshops which will be held at the end of February. We bring you creative collaboration on the move along Exeter Canal: fresh thinking to fuel marketing, find new leads & grow your business. In small but perfectly formed Covid-secure groups.  Book here

    FOUR & FIVE: Our coverage this month....

    Not sure what to include in your B2B marketing reports? Jane from F&G shares her opinions with Databox on the most essential things to add in a B2B marketing report.

    Does it pay to play paid (go on… say it fast) when you are in startup mode?  Sarah from F&G talks to The Successful Founder about digital marketing and what role it plays in startup strategy.

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    F&G Funnel Mechanics host their successful online workshop for Devon businesses this January https://wearefandg.com/2020/12/21/fg-funnel-mechanics-host-their-successful-online-workshop-for-devon-businesses-this-january Mon, 21 Dec 2020 14:46:12 +0000 https://wearefandg.com/?p=12763 The post F&G Funnel Mechanics host their successful online workshop for Devon businesses this January appeared first on F & G Funnel Mechanics.

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    We are excited to hold our first online workshop for Devon businesses. Join us for a fun, practical and interactive session that’s designed to get you thinking and inspire fresh ideas for your marketing strategy. 

    Learn how to find and attract the right customers to your business with the Funnel Mechanics at F & G

    You will learn the core elements of designing a marketing funnel for your business that will drive growth. We help you work out how to attract the attention of more of the right people and to draw them towards your business.

    Date and time: Tues 19 January 2021, 10:00 – 11:00 

    Online via Zoom

    Register for the event here

     

     

     

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    Your invite to a mobile business brainstorm in Exeter on Tuesday 25th February 2021 https://wearefandg.com/2020/12/21/your-invite-to-a-mobile-business-brainstorm-in-exeter-on-tuesday-26th-january-join-us-on-our-ideas-in-action-walking-workshops-along-exeter-quay Mon, 21 Dec 2020 12:54:30 +0000 https://wearefandg.com/?p=12750 The post Your invite to a mobile business brainstorm in Exeter on Tuesday 25th February 2021 appeared first on F & G Funnel Mechanics.

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    Join us on our Ideas in Action Walking Workshops along Exeter Quay, Exeter

    The progressive businesses of Devon need creative and results driven marketing to grow ethically and profitably over the next decade. But how?

    Our Ideas in Action Walking Workshops, Exeter are short sessions of creative consultancy. Creative collaboration on the move: fresh thinking to fuel marketing, find new leads & grow your business. No charge, just free ideas you can take away and implement to drive your growth. More details and registration here.

    Just when you thought it was safe to get back into the office… We’re back to working from home. And while we’re happy to ditch the commute, we miss face to face communication. The benefits to more flexible working may be clear, but there’s no online fix yet for those spontaneous moments of creativity that spur innovation.

    We’ve spotted a way to address this. We’re inviting marketers to take part in small Covid-secure brainstorms on the move. 

    What to expect

    – A 30 minute walking brainstorm following an accessible-to-all route along the Exeter Quay 

    – Share your marketing challenge in advance and the F&G Funnel Mechanics team will prepare a tailored brainstorm session for your business. Choose your slot, on the half hour, between 8.30 and 4.30

    – Delegates will have fun, be inspired and take away practical tools/learning that they can implement

    – Plus, coffees are on us! 

    Let’s spark some creativity!

    Why F&G Funnel Mechanics

    We work with progressive businesses to build sales and marketing funnels that drive growth. Testament to our creative coaching powers, we partnered with OS accelerator Geovation to deliver marketing mentoring to its startups.

    F&G Funnel Mechanics was started in 2019 with an aspiration to work with the South West progressive businesses and was launched at the first Bristol Technology Festival. Now, we’re bringing our walking workshops to Exeter designed to help Devon’s marketers and entrepreneurs to brainstorm their next phase of marketing growth. 

    The post Your invite to a mobile business brainstorm in Exeter on Tuesday 25th February 2021 appeared first on F & G Funnel Mechanics.

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    Your personal invite to our #Huddle event this December https://wearefandg.com/2020/11/30/your-personal-invite-to-our-huddle-event-this-december Mon, 30 Nov 2020 14:46:45 +0000 https://wearefandg.com/?p=12713 Need an injection of insight for your 2021 marketing plans? Reserve you place on our online workshop on 8th December

    The post Your personal invite to our #Huddle event this December appeared first on F & G Funnel Mechanics.

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    We are excited to be partnering with  Huddle London for our latest online workshop on Tuesday 8th December.

    Funnel mechanics, or how to find and attract the right customers to your business is designed for business and/or marketing leaders and is free to attend. We help you look at the core elements of designing a marketing funnel for your business that will drive growth. Inspiring thinking about how you can attract the attention of more of the right people, and draw them in to your business.

    If you’re looking for inspiration for how to level up your marketing to drive your next phase of growth, our virtual knowledge-share session this December could be for you.

    The event is open to Huddle members and to the public.

    You can find more details and register here for our virtual workshop in partnership with Huddle London. We hope you can join us!

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    Your personal invite to our #BristolTechFest event on 12/11/20 https://wearefandg.com/2020/10/15/youre-invited-ideas-in-action-walking-workshops-at-bristol-tech-festival-12th-november-2020 Thu, 15 Oct 2020 14:51:35 +0000 https://wearefandg.com/?p=12657 F&G Funnel Mechanics launched at the first Bristol Technology Festival. Now, a year later, we’re back with our Ideas In Action Walking Workshops designed to help Bristol’s marketers and entrepreneurs to brainstorm their next phase of marketing growth.

    The post Your personal invite to our #BristolTechFest event on 12/11/20 appeared first on F & G Funnel Mechanics.

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    The progressive businesses of Bristol and its Tech Cluster need creative and responsible marketing to grow ethically and profitably over the next decade. But how?

    Our Ideas in Action Walking Workshops are short sessions of creative consultancy. Creative collaboration on the move: fresh thinking to fuel marketing, find new leads & grow your business. No charge, just free ideas you can take away and implement to drive your growth. More details and registration here.

    Just when you thought it was safe to get back into the office… We’re back to working from home. And while we’re happy to ditch the commute, we miss face to face communication. The benefits to more flexible working may be clear, but there’s no online fix yet for those spontaneous moments of creativity that spur innovation.

    We’ve spotted a way to address this. We’re inviting marketers to take part in small Covid-secure brainstorms on the move as part of the Bristol Technology Festival.

    What to expect

    – A 30 minute walking brainstorm following an accessible-to-all route along the River Avon through Bristol

    – Share your marketing challenge in advance and the F&G Funnel Mechanics team will prepare a tailored brainstorm session for your business. Choose your slot, on the half hour, between 8.30 and 4.30

    – Delegates will have fun, be inspired and take away practical tools/learning that they can implement

    – Plus, coffees are on us!

    Let’s spark some creativity!

    Why F&G Funnel Mechanics

    We work with progressive businesses to build sales and marketing funnels that drive growth. Testament to our creative coaching powers, we partnered with OS accelerator Geovation to deliver marketing mentoring to its startups.

    F&G Funnel Mechanics launched at the first Bristol Technology Festival. Now, a year later, we’re back with our Ideas In Action Walking Workshops designed to help Bristol’s marketers and entrepreneurs to brainstorm their next phase of marketing growth.

    The post Your personal invite to our #BristolTechFest event on 12/11/20 appeared first on F & G Funnel Mechanics.

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