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Planning Templates

What? Buyer Persona and content plan template

Why? To plan your buyer personas and their content plan

Format:  Word & PDF

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What? Message house and elevator pitch template

Why?  To work through your elevator pitch and key messages that form the cornerstone of all your content

Format:  Word & PDF

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Buyer Persona and Content Plan Examples

 

What?  An example of a fully fleshed out buyer persona with content plan – meet FD Frank!

Why?  To give you a benchmark and inspiration

Format: PDF

 

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What?  An example of a fully fleshed out buyer persona with content plan – meet System Susie!

Why?  To give you a benchmark and inspiration

Format: PDF

 

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B2B and B2C Funnel Shape Case Studies

What?  B2B and B2C marketing Funnel Case Study – Screwfix

Format: PDF

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What?  B2C marketing Funnel Case Study – Ferrari

Format: PDF

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What?  B2B marketing Funnel Case Study – Zuora

Format: PDF

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What?  B2B and B2C marketing Funnel Case Study – Coconut

Format: PDF

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