Crafting a strategy and plan to guide you in creating content that will serve your customers’ needs, depending on where they are in their relationship with your brand and category.
- Customer is at the heart of marketing – and informs customer experience and sales strategy.
- Focuses marketing effort and resources where they will have most impact.
- Gives structure and focus to content marketing that will have cut-through with your customers and target customers.
- Fleshed out plan will ensure you’re on the front foot: planned and proactive.