by Sarah G at F&G | Dec 11, 2019 | Funnel Design, Uncategorized
Awareness – Consideration – Decision – Action What do we mean by ‘consideration’ in funnel design? This is the third piece in a series of posts deconstructing the elements of marketing funnel design” Working on the consideration...
by Sarah G at F&G | Nov 27, 2019 | Uncategorized
In this first piece in a series deconstructing the elements of marketing funnel design, we are going to explore the ideas behind the customer journey and it all starts with AIDA. Awareness (Attention) – Interest (Consideration) – Desire (Decision) –...
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