by Sarah G at F&G | Nov 30, 2020 | Business Strategy, Funnel Design, Marketing Event, Marketing Funnel Health, Marketing Insight, Scaleup, Startup
We are excited to be partnering with Huddle London for our latest online workshop on Tuesday 8th December. ‘Funnel mechanics, or how to find and attract the right customers to your business’ is designed for business and/or marketing leaders and is free to attend. We...
by Sarah G at F&G | Oct 15, 2020 | Business Strategy, Lead Generation, Marketing Event, Marketing Insight, Scaleup, Startup
The progressive businesses of Bristol and its Tech Cluster need creative and responsible marketing to grow ethically and profitably over the next decade. But how? Our Ideas in Action Walking Workshops are short sessions of creative consultancy. Creative collaboration...
by Jane at F&G | Oct 8, 2020 | Brand Purpose & Messaging, Business Strategy, Buyer Personas, Content Creation, Content Marketing, Demand Generation, Funnel Design, Inbound Marketing, Lead Generation, Marketing Funnel Health, Marketing Insight, Scaleup, Startup
We’re a new agency. We’re in the business of creating growth for our clients based on tried and tested experience and techniques. But despite all that experienced-enough-to-know-better-ness, it’s hard not to have our heads turned by those seductive shiny promises to...
by Jane at F&G | Aug 5, 2020 | Agile Data Science, Funnel Design, Growth services, Marketing Funnel Health, Marketing Insight, Scaleup
In an uncertain world, and with a recession to survive, it has never been more important to understand what growth engine is driving your business. And to build measurable strategies to optimise and accelerate that engine’s performance. Marketers are all chasing...
by Jane at F&G | Jun 10, 2020 | Business Strategy, Marketing Insight
We talked to digital transformation specialist, Simon Swan, about his lightbulb moments and he shared with us why he thinks your marketing will fail. The three things are: Ego is getting in the way The marketing strategy is disconnected from the rest of the...
by Sarah B at F&G | Apr 23, 2020 | Building our business - startup lessons, Business Strategy, Funnel Design, Lead Generation, Marketing Insight
We’ve reinvented marketing theory. Well at least marketing during a pandemic. Hands up if you agree the new 3 Ps of marketing are panic, pivot and pirouette? Panic! Image: Edvard Munch, The Scream, 1910, from from Khan Academy website Often rears its ugly head....