by Jane at F&G | Oct 1, 2020 | Marketing Automation, Marketing Funnel Health
What is marketing automation? Fundamentally, it’s the process of using technology to streamline, automate and measure marketing tasks. Deployed right it takes care of repetitive tasks so that marketers can focus on more strategic activities. More, marketing...
by Sarah G at F&G | Oct 8, 2019 | Agile Data Science, Brand Purpose & Messaging, Business Strategy, Buyer Personas, Demand Generation, Growth services, Inbound Marketing, Lead Generation, Marketing Automation, Marketing Funnel Health, Performance Marketing, Scaleup
Growing pains It can be tricky. Growing pains. In the early days, you split the marketing jobs between the founders and got fantastic results. But now you are no longer a startup…. According to the ScaleUp Institute, http://www.scaleupinstitute.org.uk a ‘scaleup’...
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