by Jane at F&G | Oct 8, 2020 | Lead Generation, Brand Purpose & Messaging, Business Strategy, Buyer Personas, Content Creation, Content Marketing, Demand Generation, Funnel Design, Inbound Marketing, Marketing Funnel Health, Marketing Insight, Scaleup, Startup
We’re a new agency. We’re in the business of creating growth for our clients based on tried and tested experience and techniques. But despite all that experienced-enough-to-know-better-ness, it’s hard not to have our heads turned by those seductive shiny promises to...
by Jane at F&G | Oct 7, 2020 | Content Marketing, Content Creation, Inbound Marketing
Well, it depends what you mean. It’s harder than ever to get cut through. It’s getting more costly. But the volumes just seem to be increasing. So is it worth pursuing? According to the Online Marketing Institute and Microsoft and Google it takes multiple touch points...
by Jane at F&G | Mar 18, 2020 | Business Strategy, Buyer Personas, Content Creation, Content Marketing, Growth services, Marketing Funnel Health, Marketing Insight
We were due to send out the next taster of our latest whitepaper today, but we want instead to acknowledge the current unprecedented situation. Our clients are beginning to feel the impact of the Covid-19 storm and so are we. We work with a range of businesses from...
by Sarah G at F&G | Dec 12, 2019 | Business Strategy, Content Creation, Content Marketing, Funnel Design, Inbound Marketing, Lead Generation, Marketing Funnel Health, Marketing Insight
What do we mean by the decision stage in funnel design? This is the fourth and final piece in a series of posts deconstructing the elements of marketing funnel design where we explore how to nail the decision stage. Let’s refresh ourselves on where the DECISION...
by Sarah G at F&G | Dec 11, 2019 | Funnel Design, Business Strategy, Buyer Personas, Content Creation, Content Marketing, Inbound Marketing
Awareness – Consideration – Decision – Action What do we mean by ‘consideration’ in funnel design? This is the third piece in a series of posts deconstructing the elements of marketing funnel design. Working on the consideration content...
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