We’ve reinvented marketing theory. Well at least marketing during a pandemic. Hands up if you agree the new 3 Ps of marketing are panic, pivot and pirouette? Panic! Often rears its ugly head. Multiple times […]
Category: Building our business – startup lessons
How do you design a Marketing Funnel?
Would you get out of bed extra early on a cold November morning to attend a breakfast event about… flipping funnels? We were absolutely thrilled to welcome so many attendees to our Bristol launch event […]
Who is doing a good job of B2B marketing? Four brands to learn from
We are all still human beings, whether we are buying oil pipeline flanges or something for supper. In this post we explore, where B2B is going wrong and give some examples of who is getting it right.
Are we all tired of brand purpose now?
Is setting your business’ purpose a futile ride on a tired bandwagon? A self-indulgent waste of time? A shallow marketer’s hack for brand engagement? It’s 20 years since Cluetrain said ‘Companies attempting to “position” themselves […]
How to spot a good business idea
How do you know when you’ve got a business idea that will fly? Once upon a time we renamed an organisation I worked for. In the boardroom, the branding agency prepared us for the first […]