We are all still human beings, whether we are buying oil pipeline flanges or something for supper. In this post we explore, where B2B is going wrong and give some examples of who is getting it right.
Is setting your business’ purpose a futile ride on a tired bandwagon? A self-indulgent waste of time? A shallow marketer’s hack for brand engagement? It’s 20 years since Cluetrain said … Continue reading Are we all tired of brand purpose now?
How do you know when you’ve got a business idea that will fly? Once upon a time we renamed an organisation I worked for. In the boardroom, the branding agency … Continue reading How to spot a good business idea