by Sarah G at F&G | Jul 31, 2020 | Building our business - startup lessons, Funnel Design, Growth services, Lead Generation, Startup
Celebrating our birthday with new data and tech offers and a fresh, new look At F&G Funnel Mechanics this month, we are celebrating our first anniversary. So let’s just take a moment to celebrate all the 2019 start ups which will have shared with us the...
by Sarah B at F&G | Apr 23, 2020 | Building our business - startup lessons, Business Strategy, Funnel Design, Lead Generation, Marketing Insight
We’ve reinvented marketing theory. Well at least marketing during a pandemic. Hands up if you agree the new 3 Ps of marketing are panic, pivot and pirouette? Panic! Image: Edvard Munch, The Scream, 1910, from from Khan Academy website Often rears its ugly head....
by Sarah B at F&G | Dec 4, 2019 | Building our business - startup lessons, Funnel Design, Marketing Event
Would you get out of bed extra early on a cold November morning to attend a breakfast event about… flipping funnels? We were absolutely thrilled to welcome so many attendees to our Bristol launch event on 7th November as part of the inaugural Bristol Technology...
by Sarah G at F&G | Oct 17, 2019 | B2B Marketing Case Study, B2C Marketing Case Study, Building our business - startup lessons, Business Strategy
We are on a mission After visiting the Technology For Marketing event at Olympia with Sarah B in London earlier this month, I came out thinking how overwhelming it all was. So many companies selling similar services and products side by side, all trying to get their...
by Jane at F&G | Aug 6, 2019 | Brand Purpose & Messaging, Building our business - startup lessons, Content Marketing, Inbound Marketing
Is setting your business’ purpose a futile ride on a tired bandwagon? A self-indulgent waste of time? A shallow marketer’s hack for brand engagement? It’s 20 years since Cluetrain said ‘Companies attempting to “position” themselves need to take a position....
by Jane at F&G | Jul 29, 2019 | Building our business - startup lessons, Business Strategy
How do you know when you’ve got a business idea that will fly? Once upon a time we renamed an organisation I worked for. In the boardroom, the branding agency prepared us for the first round of potential names: ‘Even if you really love one name, don’t get too attached...
