What Shape is the Screwfix funnel? A B2C and B2B Marketing Case Study

What Shape is the Screwfix funnel? A B2C and B2B Marketing Case Study

Trade Tools And Hardware Retailer Screwfix’s b2b marketing funnel is wide and shallow. It makes its money by transactional sales at volume. In 2016 it was selling more than 24,000 products, many of them relatively low cost items. It sells to the trade –...
What Shape Is Ferrari’s Funnel? A B2C Marketing Funnel Case Study

What Shape Is Ferrari’s Funnel? A B2C Marketing Funnel Case Study

Iconic Italian supercar brand Ferrari has wide appeal at the top, but it’s a long and narrow funnel and very few convert. 2019 was a record year for Ferrari. It had a target to ship 10K cars. It launched five new products. Plus a handful of limited editions costing...