The foundation stone of not just your marketing but also your business strategy: it’s essential to be able to articulate what makes your brand unique and what particular problems you solve.

This workstream is about clarifying and building consensus around your purpose, and crafting a set of messages to help you convey that.

brand purpose & messaging


  • Refreshes core thinking around your business fundamentals and sparks inspiration for your marketing strategy.

  • Ensures clarity around business purpose and drives consistency in messaging.