In this first piece in a series deconstructing the elements of marketing funnel design, we are going to explore the ideas behind the customer journey and it all starts with AIDA. Awareness (Attention) – Interest […]
With more than 40 events to choose from during Bristol Technology Festival, how on earth do you work out which to go to? Fear not. We’ve done some thinking for you. Here’s the F&G pick […]
We are all still human beings, whether we are buying oil pipeline flanges or something for supper. In this post we explore, where B2B is going wrong and give some examples of who is getting it right.
It can be tricky. Growing pains. In the early days, you split the marketing jobs between the founders and got fantastic results. But now you are no longer a startup…. According to the ScaleUp Institute, […]
We’re stoked to say F&G is taking part in Bristol Technology Festival (#BristolTechFest). It’s a week-long celebration of the inclusive, collaborative and varied ecosystem that is Bristol Tech. If you’re a business and/or marketing leader […]
Is setting your business’ purpose a futile ride on a tired bandwagon? A self-indulgent waste of time? A shallow marketer’s hack for brand engagement? It’s 20 years since Cluetrain said ‘Companies attempting to “position” themselves […]
How do you know when you’ve got a business idea that will fly? Once upon a time we renamed an organisation I worked for. In the boardroom, the branding agency prepared us for the first […]