I'm the F in F&G.

Meet F&G at #BristolTechFest

We’re stoked to say F&G is taking part in Bristol Technology Festival (#BristolTechFest). It’s a week-long celebration of the inclusive, collaborative and varied ecosystem that is Bristol Tech. If you’re … Continue reading Meet F&G at #BristolTechFest

Are we all tired of brand purpose now?

Is setting your business’ purpose a futile ride on a tired bandwagon? A self-indulgent waste of time? A shallow marketer’s hack for brand engagement? It’s 20 years since Cluetrain said … Continue reading Are we all tired of brand purpose now?

How to spot a good business idea

How do you know when you’ve got a business idea that will fly? Once upon a time we renamed an organisation I worked for. In the boardroom, the branding agency … Continue reading How to spot a good business idea