Marketing and business growth agency F&G Funnel Mechanics is growing, with new client wins and a new director hire in April 2021.

Geovation, the start up accelerator backed by Ordnance Survey (OS) and HM Land Registry, has appointed F&G Funnel Mechanics to run its Marketing Academy for the third time. Geovation’s mission is to help launch and grow innovative solutions to social, environmental and economic challenges that harness the power of data and technology. Geovation has just announced its Spring 2021 cohort of GeoTech and PropTech startups.

The Marketing Academy is delivered as part of the flexible programme of funding and support that Geovation offers its programme members. Having supported cohorts of founders throughout 2020, F&G Funnel Mechanics is looking forward to our second year of working with Geovation founders and to meeting the Spring 2021 class.

We’re also proud to announce that Niall O’Malley has joined the leadership team as Director alongside the founders. Niall has deep expertise in demand generation, performance marketing, content strategy, SEO and SEM. Previously commanding a series of senior roles inhouse with EDF Energy and Mimecast as well as agency side, Niall blends technical skills with business and consulting credentials.

2021 is shaping up to be a great year for the agency. We’ve always been focused on the funnel, driven by the philosophy of inbound marketing. New services we will bring on board this year, built on our experience of working with accelerators and the startup/scaleup scene, include a ‘pre-funnel’ digital intelligence offer. Watch this space for news on that.

F&G Funnel Mechanics was launched in 2019 by Jane Franklin, Sarah Green and Sarah Bradbury: experienced digital marketing, marketing operations, business strategy and entrepreneurship leaders. We work with progressive clients, such as Ordnance Survey, Geovation and the National Childbirth Trust, helping them drive growth.

With expanding clients and new talent in the leadership team looks like our mission to save good people from bad marketing is paying off.