The Funnel Mechanics team was always flexible with our founders, making sure to fit the Academy sessions around their plans. This is really important in an Accelerator programme, especially when working with really early stage startups.  The reason I came back to F&G Funnel Mechanics to help support our next cohort of founders is because we have a good partnership, they’re very professional and we really enjoy ourselves.

Valentina Podda

Accelerator Programme Manager, Geovation

About Geovation

Geovation is a community of location-data, geotech and proptech collaborators looking to make positive change happen by harnessing the power of data and technology. An Ordnance Survey (OS) initiative, in association with HM Land Registry, Geovation is supported by leading organisations from across the geospatial industry. 

Geovation needed to expand the way it supported its cohort of companies in developing their marketing knowledge. With deep experience of managing the startups, they had identified a gap in the founders’ access to suitable business development and marketing insight.  We designed the Geovation Marketing Academy which is delivered through a series of interactive webinar sessions covering a range of marketing disciplines and principles followed by 121s with each founder.  Each session was designed to deliver a blend of bitesize thought starters and resources, targeted to the challenges unique to startup, providing insight into marketing for growth.  The 121s ensured that the founders were able to discuss and brainstorm their very specific marketing queries.

    I worked with F&G Funnel Mechanics to design the Geovation marketing series of workshops to boost this aspect of the programme starting from the Spring 2020.  F&G is a very helpful team to work with and they’re very nice and fun to work with. Our founders were really happy that we’ve partnered with F&G – as they’re skilled and experienced.  

    Valentina Podda

    Accelerator Programme Manager, Geovation

    Working closely with the Accelerator Programme Manager, we designed the Markeing Academy with the aim of developing the founders’ marketing theory giving them practical examples to take into their own business.  We deliver the initial learnings ina group setting which are then followed by one to one coaching style sessions.  This gives the founders a chance to focus on particular business challenges they are dealing with.  Each company will work through different challenges in this early stage of business life.  We have helped Geovation’s startups develop content strategy, optimise performance marketing for customer acquisition, developed company missions and Crowdfunder campaign; develop investor pitch presentations, develop customer research outreach and develop lead generation strategy and campaign tactics.

    Each business is unique, their industry sector knowledge and business skills vary from founder to founder.  The Geovation Marketing Academy gives them the requisite marketing skills to build a successful business and the best chance of success.

    Thank you very much for the help throughout Geovation. I thought the three of you were quite intimidating at the beginning but that is only a complement to the overwhelming competence. I think it was brilliant how you were able to mould tailor made advice to my business in the 121 especially since I’m much earlier stage than the level you seemed to pitch at during the general presentations.”

    So again, thank you all, I’ve learned a lot from your approach and gained more confidence along the way as well.

    Iris Kramer

    Founder, ArchAI