by Sarah G at F&G | Apr 24, 2020 | Business Strategy, Buyer Personas, Funnel Design
EVERYTHING YOU NEED TO KNOW ABOUT DESIGNING YOUR MARKETING FUNNEL FOR GROWTH* *more or less Now is the time to get back to basics with your business and your marketing fundamentals and we are here to help. Our white paper has always been about the fundamentals of...
by Sarah B at F&G | Apr 23, 2020 | Building our business - startup lessons, Business Strategy, Funnel Design, Lead Generation, Marketing Insight
We’ve reinvented marketing theory. Well at least marketing during a pandemic. Hands up if you agree the new 3 Ps of marketing are panic, pivot and pirouette? Panic! Image: Edvard Munch, The Scream, 1910, from from Khan Academy website Often rears its ugly head....
by Sarah B at F&G | Apr 14, 2020 | Business Strategy, Buyer Personas
Why are we talking about Maslow at the moment? During the current Covid crisis, many are revisiting Maslow’s much debated Hierarchy of Needs. A classic business, marketing, sociology and psychology framework – here’s our F&G’ed replication of it to save you...
