by Sarah G at F&G | Dec 12, 2019 | Business Strategy, Content Creation, Content Marketing, Funnel Design, Inbound Marketing, Lead Generation, Marketing Funnel Health, Marketing Insight
What do we mean by the decision stage in funnel design? This is the fourth and final piece in a series of posts deconstructing the elements of marketing funnel design where we explore how to nail the decision stage. Let’s refresh ourselves on where the DECISION...
by Sarah G at F&G | Dec 11, 2019 | Business Strategy, Buyer Personas, Content Creation, Content Marketing, Funnel Design, Inbound Marketing
Awareness – Consideration – Decision – Action What do we mean by ‘consideration’ in funnel design? This is the third piece in a series of posts deconstructing the elements of marketing funnel design. Working on the consideration content...
by Sarah G at F&G | Dec 4, 2019 | Brand Purpose & Messaging, Business Strategy, Buyer Personas, Content Marketing, Funnel Design, Inbound Marketing, Lead Generation, Marketing Funnel Health, Marketing Insight
What do we mean by the awareness stage in funnel design? In this second piece in a series of posts deconstructing the elements of marketing funnel design we explore how to nail the awareness stage. We ran one of our Funnel Workshops in Bristol the other week and met a...
by Sarah B at F&G | Dec 4, 2019 | Building our business - startup lessons, Funnel Design, Marketing Event
Would you get out of bed extra early on a cold November morning to attend a breakfast event about… flipping funnels? We were absolutely thrilled to welcome so many attendees to our Bristol launch event on 7th November as part of the inaugural Bristol Technology...
