Funnel Design:  what is the decision making stage in marketing?

Funnel Design: what is the decision making stage in marketing?

What do we mean by the decision stage in funnel design? This is the fourth and final piece in a series of posts deconstructing the elements of marketing funnel design where we explore how to nail the decision stage. Let’s refresh ourselves on where the DECISION...
Funnel Design: what is the awareness stage in marketing?

Funnel Design: what is the awareness stage in marketing?

What do we mean by the awareness stage in funnel design? In this second piece in a series of posts deconstructing the elements of marketing funnel design we explore how to nail the awareness stage. We ran one of our Funnel Workshops in Bristol the other week and met a...