by Jane at F&G | Jul 29, 2019 | Building our business - startup lessons, Business Strategy
How do you know when you’ve got a business idea that will fly? Once upon a time we renamed an organisation I worked for. In the boardroom, the branding agency prepared us for the first round of potential names: ‘Even if you really love one name, don’t get too attached...
by Jane at F&G | Jul 9, 2019 | Buyer Personas, Customer Loyalty, Disruptors, Lead Generation
FOUR LESSONS FROM THE FESTIVAL OF MARKETING 2018 #FoM18 blew my mind. We all know that there’s good marketing and there’s bad. But I left the conference pondering the gulf of distance between marketers and their customers. Such a disconnect gives fuel to outdated,...
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