We are super excited to be hosted by startup scene and open innovation champion Geovation for our latest workshop on Thursday 5th March. ‘Funnel mechanics, or how to find and attract the right customers to […]
Where to meet F&G in February 2020
We are back in Bristol for our second public workshop on Thursday 13th February at Runway East, Bristol. After the success of our launch event at the Bristol Tech Fest, we are bringing our talented […]
What Shape is the Screwfix funnel? A B2B and B2C Marketing Funnel Case Study
Trade Tools And Hardware Retailer Screwfix’s funnel is wide and shallow. It makes its money by transactional sales at volume. In 2016 it was selling more than 24,000 products, many of them relatively low cost […]
What Shape Is The Zuora Funnel? A B2B Marketing Funnel Case Study
Most B2B technology and innovation driven brands have an apple shaped funnel. It’s by far the most common funnel shape and in fact there are many subsets of the apple. But for now let’s focus […]
What Shape Is Ferrari's Funnel? A B2C Marketing Funnel Case Study
Iconic Italian supercar brand Ferrari has wide appeal at the top, but it’s a long and narrow funnel and very few convert. 2019 was a record year for Ferrari. It had a target to ship […]
How Maersk Uses Buyer Personas And Emotion For Effective Brand Awareness – An Emotion in B2B Marketing Case Study
In August 2019 the FT summed up its analysis of integrated container logistics company Maersk’s latest TV ad with the line: “we are not enlightened enough to understand what this all has to do with […]
From Marketing Funnels To Customer Experience Cycles – a Coconut Shaped Funnel!
A word here about the coconut. You’ll have noticed it’s not really a funnel at all. OK, you’ve got me. This is where the analogy breaks down. One of the problems with the funnel model […]
Where to meet F&G in January 2020
We are off to a flying start for 2020. We have been very busy planning our events and we are off to a flying start for 2020 with our first public workshop on Thursday 30th […]
Engineering inspiration for your marketing in 2020
It’s tempting to see the ‘Lightbulb Moment’ – a burst of unexpected clarity or insight into a problem we previously couldn’t solve – as a magical revelation that is visited upon us. Beyond our control, […]
Funnel Design: what is the decision making stage in marketing?
How do you get your customer to press the buy button? This post explores the decision stage in the marketing funnel and how to get it right.