We were due to send out the next taster of our latest whitepaper today, but we want instead to acknowledge the current unprecedented situation. Our clients are beginning to feel the impact of the Covid-19 […]
What B2B can learn from the ski industry
It’s a tricky time for the ski industry. It would be easy to point the finger at climate change and right now the COVID 19 Virus that is sweeping the land as hundreds of ski […]
Join us in Southampton this March
We are excited to hold our first workshop for Hampshire businesses in conjunction with the FSB with co speakers Yuno Media and Exceptional CX . Join us for a fun, practical and interactive session that’s […]
Where to meet F&G in March 2020
We are super excited to be hosted by startup scene and open innovation champion Geovation for our latest workshop on Thursday 5th March. ‘Funnel mechanics, or how to find and attract the right customers to […]
What Shape is the Screwfix funnel? A B2B and B2C Marketing Funnel Case Study
Trade Tools And Hardware Retailer Screwfix’s funnel is wide and shallow. It makes its money by transactional sales at volume. In 2016 it was selling more than 24,000 products, many of them relatively low cost […]
What Shape Is The Zuora Funnel? A B2B Marketing Funnel Case Study
Most B2B technology and innovation driven brands have an apple shaped funnel. It’s by far the most common funnel shape and in fact there are many subsets of the apple. But for now let’s focus […]
What Shape Is Ferrari’s Funnel? A B2C Marketing Funnel Case Study
Iconic Italian supercar brand Ferrari has wide appeal at the top, but it’s a long and narrow funnel and very few convert. 2019 was a record year for Ferrari. It had a target to ship […]
How Maersk Uses Buyer Personas And Emotion For Effective Brand Awareness – An Emotion in B2B Marketing Case Study
In August 2019 the FT summed up its analysis of integrated container logistics company Maersk’s latest TV ad with the line: “we are not enlightened enough to understand what this all has to do with […]
From Marketing Funnels To Customer Experience Cycles – a Coconut Shaped Funnel!
A word here about the coconut. You’ll have noticed it’s not really a funnel at all. OK, you’ve got me. This is where the analogy breaks down. One of the problems with the funnel model […]
Where to meet F&G in February 2020
We are back in Bristol for our second public workshop on Thursday 13th February at Runway East, Bristol. After the success of our launch event at the Bristol Tech Fest, we are bringing our talented […]